Beijing Hutong Tour Brand Visual Recognition System Design

The Text through the literature research,statistics and questionnaire method,conducted a survey and research to Hutong Tour visual identification system.Hutong,the unique imprint of Beijing city,recorded the history of changes.With the economy continues to develop in Beijing,the urban landscape is also undergoing rapid changes,facing of this situation,how to protect and perpetuate the old Beijing Hutong culture has become a serious issue.In recent years,Tourism not only bring huge economic benefits,large groups of tourists also publicize and promote local cultural characteristics of the city.Beijing has rich and unique historical and cultural resources to stimulate the vigorous development of tourism.Hutong Tour not only satisfy the tourists interested in of Beijing cultural,create a huge economic benefits,but also made tremendous contributions of the protection and promotion of Beijing Hutong culture.However,in recent years with the development of Hutong boom,some drawbacks of Hutong tourism industry is gradually revealed,modern commercial inside Hutong extruded the historical sites;Hutong tour guide brands have such a confusion situation;alley road complex,attractions are too scattered leads to low visibility,this series of problems hinder Hutong tourism industry continue to develop need to be solved.In order to solve the existing problems,the author research and design the "Hutong Cultural Tour" visual recognition systems,through a standardized visual criteria,visualization visual design to promote and publicize the alley cultural tourism brand.The author choose the Shichahai area as a target to study,mining visual elements and user needs in Shichahai area.Using visual design to solve problems during the Hutong tour,publicity and promotion Hutong culture,expand the international visibility and influence of Shichahai Hutong tour,and in order to achieve the purpose of protecting Beijing Hutong Culture.