Discussion On Innovation Of Corporate Visual Identity System Design

This topic for the arrival of information age, to the enterprise brand image design for the future development trend of research. Earlier corporate image design development in foreign countries, the introduction of China also has many years history, to form a relatively complete solid model, but with the advent of the era of information technology, the continuous development of Internet technology, the traditional mode of enterprise brand image design to meet the market demand, first of all for customers, the traditional enterprise brand image design usually take the form of the performance of the 2 d plane, Internet criticism of graphic design and the aesthetic needs of people growing, not let people have a certain degree of visual fatigue; Secondly for enterprises, we have entered the brand age, but many enterprises to promote the brand image consciousness weak, diversified promotion brand image has become an urgent need, Again, with the fast rhythm, high efficiency of the current information society adapt to the lifestyle of the spiritual life:corporate brand image to be quick and efficient transmission information demand by people spiritual life; Combining this information, we found that the traditional enterprise brand image design to meet the aesthetic needs of people growing, instead of the enterprise development should be personalized and unique brand image, culture, etc.According to the situation of market research and analysis, we found that to build the enterprise image and brand of visual communication design means leave the plane design, the traditional form of expression are presented on the basis of static. In recent years, television and Internet media, universal access to the corporate image media began to tend to the dynamic information, technical progress, the competition and the mass aesthetic demand rising, promoted the transformation of visual communication design means to update. New mode of corporate visual identity image design is the traditional graphic design and have extensive, in efficiency, comprehensive advantages of television media, the combination of audio-visual and gradually extend the transmission of a has its own characteristics of dynamic visual image transmission mode. Break the traditional enterprise visual image recognition system design patterns, to extract the most important part of corporate image design, to join the new Internet media, the Internet as a major promotion platform, let the enterprise brand image get better and faster development. Improve enterprise competitiveness, make the enterprise image to get faster, better promotion.Break the traditional enterprise visual image recognition system design patterns, to extract the most important part of corporate image design, to join the new Internet media, the Internet as a major promotion platform, let the enterprise brand image get better and faster development. Improve enterprise competitiveness, make the enterprise image to get faster, better promotion.Through the above point of view, we found that the enterprise visual image recognition system must breakthrough innovation to adapt to The Times development, the enterprise to increase the market...