Research On Evaluation Index System Of Core Competitiveness Of Tourism Entertainment Business

In recent years, with the rapid development of domestic tourism and the enhancement of public leisure awareness, The market demand of tourism performing products is growing rapidly. Tourism performing art has been more and more attention by local governments, companies and tourism researchers for richening in scenic spots, promoting the tourism destination image and local economic development. It needs to research in-depth for tourism entertainment industry with its development, for those, the research on evaluation index system of core competitiveness of tourism entertainment business is an important subject.In the1990’s, American famous strategy management experts Prahalad and Hammer published an article "the core competence of the corporation "in the famous "Harvard Business Review", they put forward the concept of core competence for the first time. And they think it is the enterprise’s core competitiveness to play the role to determine the enterprise’s competitiveness in the long run. Then, in the Tourism Performing Art development process, what is the connotation of the core competitiveness of it? What factors constitute the core competitiveness? What is the core competitiveness of tourism entertainment business evaluation system? It is particularly important for these problems to research on the tourism industry.This article puts it as the research subject for the core competitiveness of tourism entertainment enterprise evaluation index system. The full text is divided into five parts. The first part is introduction. Elaborating the research background and purpose, the enterprise related literature of the core competence, technical route and research methods of the paper; the second part, the related theory about tourism entertainment and enterprise core competitiveness. Focusing on review and evaluation about the related theories of tourism entertainment arts and the core competitiveness of corporation. The third part is to construct the evaluation index system of the core competitiveness of tourism entertainment business. Based on the core competitiveness of tourism enterprises related literature evaluation system evaluation, it puts forward the construction of ideas, principles of constructing the core competitiveness of tourism entertainment business, and establishes the evaluation system framework about the core competitiveness of tourism entertainment enterprise. Thereafter, based on obtaining the theoretical basis, it proposes hypothesis evaluation system of core competitiveness of tourism entertainment business; the fourth part, data analysis and hypothesis testing. By questionnaire design and survey on two level indexes of ten evaluation factors about the core competitiveness of tourism entertainment business, by the SPSS statistical software to analyze the survey, it gets the final conclusion on the evaluation index system of the core competitiveness of tourism entertainment enterprise; the fifth part, the conclusion of the study and suggestions. It narrates research conclusion, proposals and countermeasures of tourism performing enterprises.