Research Of Value In Micro Film Marking Communication

Web3.0era comes, digital transmission modes and the development of new media technologies, along with the explosive growth of Internet users, the birth of a large number of new media. Digital dissemination mode changes the information receiving, processing, storage and dissemination of the way to change people’s lifestyles and consumption habits, make people more enthusiastic about new media. China’s market economy develops to a certain extent, people’s lives, to accelerate the pace of work, the emergence of the modern "micro " culture. Micro-film in digital communication and fragmentation in the context of lifestyle was born. Micro-film has a " micro-time "," micro-investment "," micro-production cycle " three characteristics, more modern audience lifestyle. Birth and marketing3.0micro-film era, with the function of the media carrying information, and comply with the new features of new media, so micro-film is a new era of marketing3.0new media. As much people love micro-film, moreover micro film itself has dapper qualities making it now the advertisers are willing to opt marketing media. Micro-film as an advertising medium and occupy a place in the advertising market, the people are able to maintain the original micro film has the originality and artistry, and the ability to continue to win the audience’s favorite had doubts. These two issues are also concerned about micro-film circles are the key issues discussed, is also the author of the key issues.Firstly, the basic concepts of micro films, including the definition of micro-film, micro-film classification, reasons for the rise, development process, micro-film communication subject, propagation, micro-film audience, etc. After parsing the basic concepts that will define marketing micro-film3.0new era of new media as a theoretical basis, and advertising on the relationship between micro-film, micro-film advertising and other forms of advertising on the basis of the distinction between research, summarize micro-film advertising itself has the advantage. Micro-film advertising is to form a unique industrial chain, the article on stage micro-film advertising industry profiles were analyzed, including the operational status of micro-film advertising, micro-film advertising industry status quo two aspects, on this basis, from the micro-film advertising for advertisers, advertising agencies, publishing platform and audience on the value of micro-film advertising is now highlighting the value of marketing communications were analyzed. According to the analysis found that the micro-film advertisement for the above four aspects of marketing communications tremendous value. Finally, according to papers the existing micro-film advertising and marketing communications development law of value on the micro-film advertising the future survival of the state conducted a bold prediction. The author believes that the future development trend of micro-film micro-film form of two bound bases are now separated already at the beginning of this outcome, the first is the original micro film, and the second is the micro-film advertising Micro-film advertising will gradually improve the industrial chain model, the art and commerce more natural integration will not lose their edge. Micro-film advertising will not perish, but towards a more professional, more solid road development.