Film-induced Tourism Markting Pattern And Cultural Communication

Tourism is the product of certain period of social and economic development. On the surface, tourism is a socio-economic activities and developed on the economic basis, but it is also a highly subjective practice in terms of people’s purist for cultural life. There is a coincidence between the spatial-extensiveness, entertainment and richness in tourist operation and the visuality, communication and broadness of media industries. On the one hand, media products spread tourist information to their audience. On the other hand, the entertainment and cultural connotation of media products are increasingly popular among tourists, and media tourism was newly promoted against this background. Under the umbrella of cultural tourism, film-induced tourism has been developed gradually and also stimulated the local and global tourism.This thesis, based on the significant position of tourism and media industry in economy and culture, is an attempt from the economic and cultural lens perspectively, to explore the importance of culture in film-induced tourism and the effect of media programs to cultural communication of local tourism. It tried to study the marketing pattern and cultural communication through the main research methodology of case study and theoretical analysis.Based on China’s national situation and the developing trend of media and tourism, this thesis is consisted of the following five parts:firstly an introduction of the present research home and abroad is proposed to provide theoretical support and inspirations. Next is a background analysis of film-induced tourism, including the categorization of its products and development. It is followed with an analytical study on the marketing pattern of tourist media with a special research on the embedded advertisement. Fourthly is the core part which is the influence of film-induced tourism programs to tourism and cultural activities. The author tries to analyze the effects of cultural elements to tourism and that of media programs to the cultural publicity of local region from a brand new angle. Lastly a reflection and suggestions are provided for the future development of film-induced tourism, for example, the relationship between film-induced tourism marketing and films and dramas in South Korea and the United States, which might bring some practical directions in the current situation experiencing fast growth in media and tourist industries.