Chongqing Film Culture Base Operation Research

This paper is about the operation of Chongqing Film Culture Base.Chongqing,as the only municipality directly under the Central and Western Governments and the economic and financial center in the upper reaches of the Yangtze River,is famous not only for its rivers and fogs,but also for its mountains.Its natural scenery and humanistic scenery echo each other and attract the world's attention.In recent years,the film and television industry in Chongqing has developed rapidly,and a large number of film and television shooting bases have been built.By borrowing the cultural elements of film and television,the cultural agglomeration effect has been formed,resulting in social and economic benefits.Starting from the image construction of film and Television Cultural base,this paper studies its operation mechanism and management,image dissemination and marketing,summarizes its operation characteristics,finds out its shortcomings,and puts forward solutions in theory.The first chapter is the introduction,which introduces the background of the topic,clarifies the research object,analyses the current situation,and puts forward the research questions.The research object of this paper is Chongqing Film and Television Culture Base.Unlike film and television shooting base and film and television production base,film and television cultural base is a comprehensive cultural industrial park that integrates film and television production,film and television tourism,film and television real estate and film and television related industries.The film and television cultural base takes film and television production as its pillar,and gradually derives film and television tourism,real estate and other related industries.At present,Chongqing's film and television cultural base develops rapidly,but most of them are still in a loss state,their operation mechanism is not perfect,and they still need to be improved in personnel management,information circulation and corporate culture construction.The second chapter studies the construction and operation mechanism of Chongqing Film and Television Cultural Base.The film and television cultural base has constructed some charming real space and image space,relying on the agglomeration effect of cultural industry,developed the agglomeration space of the integration of various industries,and realized the unity of economic value and social and cultural value.Film and television cultural base constructs realistic landscape with regional characteristics.According to its cultural attributes,it can be divided into three categories: displaying natural scenery,mountain city scenery and folk customs.Under the effect of cultural agglomeration,each enterprise in the film and television cultural base develops in coordination,reduces the cost and realizes the benign interaction.Shared resources promote the formation of film and Television Cultural base,tourism and creative industry chain,film and television industry,tourism,real estate industry and other industries to integrate and develop,forming a unique cultural brand.Chongqing Film and Television Cultural Base gives people aesthetic enjoyment in its subtle influence,promotes the development of related industries with film and television industry as the core,and promotes the level of regional economic development.The third chapter studies the operation mode and management of Chongqing Film and TV Cultural Base.Content implication and formal characteristics continue to deepen and innovate.The flexible management principle in daily management runs through the whole process and is suitable for the management mode of experience economy.Chongqing Film and Television Culture Base insists on people-oriented and pays attention to the full development of people in team building and daily operation and management.Personnel management should be flexible,passive work should be turned into initiative.Flexibility of financial management to maximize capital gains.Differentiation of project management produces the most comprehensive benefits.Tourist content of film and television cultural base is constantly expanding,form characteristics are deepening,spiritual connotation is gradually enriched,highlighting the learning and education function,fitness function,entertainment function and aesthetic experience function of cultural tourism.The management concept of the film and television cultural base is consistent with the economic form of the experience economy era.With the scenery full of aesthetic charm as props and the service as the stage,it provides customers with a good experience in different ways.Chapter four analyses the image propaganda and marketing of Chongqing cultural film and Television Cultural base.In the aspect of image propaganda of Chongqing Film and TV Cultural Base,under the mode of overall interactive communication,the film and TV Cultural Base plays the role of gatekeeper,the shallow image of the film and TV is presented,the quality of the disseminators puts forward new requirements,and the film and TV marketing becomes an important means.In marketing management,the marketing content highlights the culture of Bayu and brings people the enjoyment of beauty.With hot media as the promotion intermediary,it is suitable for mobile Internet communication,two-pronged channel construction,push-pull strategy to attract consumers,subdivide the market to guide pricing strategy,and ensure long-term profits.The fifth chapter summarizes the problems existing in Chongqing Film and Television Cultural Base,and puts forward the solutions in theory.In terms of problems: the local culture of Chongqing has not been linked with advanced film culture;the management ability of film and television talents is insufficient;the sustainability of film and television industry development is insufficient;and the film industry of Chongqing lacks overall strategic planning.In terms of solutions,we should make full use of science and technology to promote the development of film and Television Cultural base,integrate and innovate the development of various industries to build a small town of film and television tourism,introduce excellent talents to enhance the soft power of enterprises,and establish Internet thinking to promote the grafting of film and television resources.