Research On Reform Of Advertising Design Practice Curriculum In High Vocational Education

In recent years， Chinese high vocational education has achieved great development， both inquality and scale of teaching. Considering the needs of technology and practical talents in newsituation， high vocational education as part of vocational education plays an important role infurther accelerating the pace of vocational education development.21st century is ultimately atalent competition. High vocational colleges as technical institutions bear the responsibility for thesociety of cultivating a variety of excellent technical talents. With the steady stream of highvocational college graduates delivering to the relative jobs for China’s economic development，high vocational education can be considered as a decisive role. These graduates are the backbone，both in the innovation and development of technology，and in employment scale. The developmentof vocational colleges has trained considerable outstanding technical talents for society， and hasfilled in the blank of technical talent training in higher education， which benefits the high speeddevelopment of society and economy.Advertising design professional in high vocational colleges have made rapid development inthe recent years. More and more advertising companies， broadcasters， and large copywritingplanning companies demand advertising design professional talents. However， advertising designprofessional in vocational colleges also faces with its own problems， such as the uneven level ofpractical courses， low teaching quality， etc. This paper takes advertising design professional inhigh vocational colleges as specific example， combining with its development issues in its ownexistence to analyze and discuss the solution in areas of teaching reform and talent training from theperspective of practical course standards， teaching project planning， building of practice base，and school-enterprise cooperation. Therefore， this paper mainly focuses on measures ofprofessional practice curriculum reform for advertising professional curriculum reform in highvocational education.