Teaching Analysis And Practice Of ? Design Course In Secondary Vocational School

In recent years,with the social and economic development,the state has paid more and more attention to vocational education,and the development of secondary vocational education has also been very rapid in recent years.Coupled with the development of the Internet e-commerce industry,especially many small and medium-sized enterprises in the Jiangsu and Zhejiang regions,the demand for the advertising design industry has increased,so many secondary vocational schools have established advertising design and related majors."VI Design" is one of the core courses of the vocational advertising design major,and it is the main professional course.There are great tests on students' ability to apply professional knowledge,innovative thinking,software operation and cooperation awareness.However,there are many problems in the advertising design major of secondary vocational schools,such as lack of teachers 'practical teaching experience,short courses for professional courses,too little traditional classroom teaching,students' lack of interest,infrastructure of software and hardware,and single and subjective assessment methodsIn response to these problems,general secondary vocational schools use project teaching methods for curriculum design,but often conceptual project teaching methods are implemented slowly in secondary vocational schools,or the implementation effect is not good.This is constrained by many factors such as school policies,corporate profit models,student abilities,etc.,making it difficult for school-enterprise cooperation to take place in many courses at secondary vocational schools.In the VI design course designed in this paper,the project teaching method is mainly based on the curriculum of the school,and the project teaching method is changed from the actual project of the enterprise to a feasible,easy to achieve or students interested in " project".Combining with the actual situation of the students of advertising design in Jiaxing Technological College,we will carry out practical project teaching.Students who have realized this major have learned relevant design knowledge through VI design courses,and also cultivated students' practical ability,cooperative spirit and innovative spirit.At the end of the course,students receive relevant awards through coursework,which is also a recognition of their learning ability.At the same time,the reform of the project teaching method applied in the thesis can provide a feasible reference for the related curriculum reform of the vocational advertising design major.