Research On The Promotion For Development Of Jingdezhen Ceramic Cultural And Creative Industry From The Technology Innovation

In the background on global knowledge economy rapid development, cultural andcreative industry value times synergism showed gradually, industry characteristics of lowcarbon and energy saving, high value-added revealed beyond doubt, many countries andregions have become the industry development included in the national strategy. Inrecent years, Jingdezhen traditional ceramic industry has encountered developmentbottleneck, how to realize the transformation of industry, promoting the Jingdezhenceramic cultural and creative industry innovation, and promote the sustainabledevelopment of industry has become the academic and policy makers have paid closeattention to the problem. Technological innovation is undoubtedly one of the key drivingfactors of development of Jingdezhen ceramic cultural and creative industry. This studyis based on the above research background, the literature collection, field access method,induction and deductive methods and exploratory research method, research logicrelationship and Countermeasures to follow the status quo-mechanism, on the whole,this study consists of4parts:The first is the introduction and basic theory, introduces the research background,research significance, research status at home and abroad, research route and researchideas, methods. At the same time, discusses the innovation theory, cultural and creativeindustry theory, technical innovation and cultural and creative industries, Jingdezhenceramic cultural and creative industry research related theory.The second is the status of Jingdezhen ceramics and Jingdezhen ceramic culturaland creative industry. The main study of Jingdezhen ceramics, Jingdezhen ceramicsconcept and classification of the development process, Jingdezhen ceramic nature,analyzes the emergence, development and characteristics of Jingdezhen ceramic culturaland creative industry.Third, the mechanism of technological innovation to promote Jingdezhen ceramicculture and creative industry development. One is to put forward the technologyinnovation is the key to supporting factors that affect the development of Jingdezhenceramic cultural and creative industry’s point of view; the two is to explore the factorsinfluencing the development of Jingdezhen ceramic cultural and creative industrytechnical innovation from the push and pull of two levels, including the training anddevelopment of consumer demand, creative talents pulling level; promote the level ofproduct diversification, the artist means, cost and value chain.Finally, an empirical analysis of technological innovation to promote thedevelopment of Jingdezhen ceramic cultural and creative industry. By using the AHP- fuzzy comprehensive evaluation method on technological innovation to promote thedevelopment of Jingdezhen ceramic cultural and creative industry is evaluated, then putsforward the strategy.