A Study On The Path Of Industrial Convergence Between Tourism Induistry And Ceramic Cultural Creative Industry In Jingdezhen

With gradual improvement of people’s living standard and the enhancement,has deep experience and participatory tourism products is more popular with tourists,the rapid development of cultural creative industry and gradually expand the tourism demand,people tend to travel more is the pursuit of the subjective a spiritual enjoyment.Tourism is a relevance,strong development of industry,and the cultural creativity industry with its high added value,strong convergence,high brand characteristics:update for the tourism industry,sustainable development provides a new appreciation.At present,the industrial convergence has become a global trend of economic development,and is reshaping the industry structure and industry boundaries form.To achieve fiirther integration of tourism industry and cultural creative industry development,become the direction of future development of tourism and the highest form,is the inevitable choice to improve the quality of the tourism industry.Based on the two path as the research focus of industry integration,probes into the developing countermeasures of two industrial convergence,in order to enrich the cultural creative industries and tourism integration path theory thinking,rich tourism and cultural industries fusion cases,has important practical significance.On the basis of the existing science,through the cultural creative industry,tourism,industry integration and cultural creative tourism,and other relevant concepts defined in this paper,using the method of literature methodology,system theory and methods of the case method,as well as the industrial convergence theory,the innovation economy theory and industrial chain theory and other multi-disciplinary theory,of jingdezhen ceramic art creative park tourism products system factor and the analysis of tourist satisfaction,to find out the existing problems in the development of jingdezhen ceramic art creative park,and then put forward the corresponding development strategy.