"Cultural And Creative" Influence And Development Of The Ceramic Industry In Jingdezhen

The new intellectual economy form has been extended and gets ground at aninternational scale since the economic globalization, the impact of cultural and creativeindustries derived from this form are growing to every country and region in thecompetition aspect. Cultural and creative industries are contribute to sustainableeconomic development, and they can enhance the competitiveness of large andmedium-sized enterprises, and help small businesses to take cultural root, and improveliving standards and well-being indexes of citizen. China is the accepted birthplace ofceramic, ceramics culture is profound, since the Ming Dynasty ceramic objects have beenexported to foreign countries. Now, with the constant change of the world economy form,seeking new outlets for the future development of Chinese ceramics is the trend ofindustry. Jingdezhen, as the porcelain capital for Millenniums, is in the historical periodof economic form and industrial form restructuring. As a Ceramic township of aMillennium deposition of historical and cultural background, also with unique ceramictechnology and resources and rich of ceramic culture and art information, it’s vital forJingdezhen to reform and innovation for the inherent economic model, transforming theceramic industry into the ceramic cultural and creative industries. This paper starts withthe research of experience of developed countries, and analysis the domestic status ofcultural and creative industries, as well as the understanding of existing ceramic industryand resources and field investigations in Jingdezhen, finally reach a unique view andconclusion. Through the study and investigation of this subject, hope to explore theimpacts of cultural and creative industries to the modern ceramic industry in Jingdezhen,and figure out the advantages and disadvantages, and proposing improvement measuresand methods. They are metaphors to the whole China’s ceramics industry from a sideaspect, and some advice for the ceramic cultural and creative industries in China.