A Thorough Analysis On Warner Bros. Pictures

This article makes a preliminary yet comprehensive research on Warner Bros Pictures, one of the most successful film studio ever in American and worldwide film industry, by means of chronological case study and point-sphere integration to explore its magnificence of a long history and its surviving strategy.Both in history and at current, Warner Bros. Pictures features itself as a brilliant wave rider in Hollywood and It takes a leader’s position among its competitors either home and abroad. It’s the first film studio in Hollywood that dedicated to sound technology and adops it to making films, thus leading the whole film industry into a complete new era and making itself one of the biggest eight film companies in America in 1930s and 1940s. Warner Bros. Pictures was also a company that first began TV program production prior to most of other Hollywood film companies. Internationala acquisitions in entertainment industry in the last twenty years of the 20th century witnessed Warner Bros. Pictures mergered into Time and AOL, the latter especially stunning news because of huge capitals involved. Yet again, Warner Bros Pictures made itself No. 1 to get more than 2 billion US dollars in oversea boxoffice in 2004 during the strong trend of globalization in film market. While Hollywood grows more and more interest in the opening Chinese film market, Warner Bros. has already beening exploring this new place for years and has saved much experience in co-operation with local film companies.Warner Bros. has a rich film library, which includes such famous names as JAZZ SINGER, LITTLE CESAR, THE LIFE OF EMILE ZOLA, YANKEE DOODLE DANDY, CASABLANCA, THE EXORCIST, SUPERMAN, BATMAN, LETHAL WEAPON, MATRIX, HARRY PORTER, etc. These brilliant film titles not only brighten the film gallery of Warner Bros and also leave the world film history an aboundance of property.During its opening up to the world, Chinese film market becomes an investment focus to Hollywood companies. Opportunities always co-exist with challenges. Warner Bros.’s efforts in tapping Chinese film market give both sides a manuvouer to get more prepared for future cooperation and competition.