Public Awareness Of Intellectual Property Rights In China Situation And Cultural Research

After the reform and opening up, China has gradually established the intellectual property system, with China’s rapid economic development, China’s market economic system continuously improved, China’s intellectual property system is also in constant improvement. In2008the State Council promulgated the "outline of national intellectual property strategy". The strategic goal of outline of national intellectual property strategy "is by2020to build our country into IPR creation, application, protection and management of a country with a high level of. From the target, the construction of intellectual property rights awareness for the public to keep up with the intellectual property system, the market subject’s IPR creation, application ability is not strong. Therefore, to raise public awareness of intellectual property rights in China is an important problem in our country.This paper discusses the problem of cultivating public awareness of intellectual property rights in China from four aspects. First of all, is of great significance to cultivate the public awareness of intellectual property rights for China’s economic and cultural development. Has important significance for the construction of an innovative country, for the implementation of rejuvenating the country through science and education and the strategy of talent powerful nation strategy in China has a role in promoting, is also our country to further improve the socialist market economy. Secondly, the public awareness of intellectual property rights in China include the sense of innovation, intellectual property management awareness, the awareness of intellectual property rights protection. The performance characteristics of the public awareness of intellectual property rights in China in order to understand the degree of intellectual property has been greatly improved, but the act of tort is still serious, innovation consciousness is not strong. Once again, from the economic factors, China’s traditional historical and cultural factors, intellectual property rights ethics analysis of the factors influencing the Chinese public awareness of intellectual property rights to improve the negative factors, finally, analysis approach to cultivate the public awareness of intellectual property rights in China from four aspects. First, the correct view of China’s traditional culture, and actively promote the positive elements of traditional culture of advocacy, fostering IPR culture based on traditional culture in school education; second, pay attention to intellectual property rights, to lay the foundation for cultivating the awareness of intellectual property rights; thirdly, pay attention to propaganda, to create a good social environment to cultivate the awareness of intellectual property rights; fourth, to Implement the consciousness of intellectual property rights and intellectual property rights system good promote each other, the legislation enforcement mechanism of intellectual property rights, and promote public awareness of intellectual property rights to improve.