The Present Issue And Countermeasures Of Rural Financial Consumer

With the constant improvement of the financial regulatory system, financialconsumer protection as one of the regulatory objectives, has been getting attention.The outbreak of the subprime mortgage crisis also further reflect traditional policingand human rights defenders ways flawed financial consumer protection work isconstantly on the agenda. In the vast rural areas, due to the influence of factors suchas geography, resources, institutional, and consumer protection should bestrengthened. In this paper, in this context, the concept of financial consumers definedand related literature based on field surveys and in-depth interviews, found thatChina’s rural financial consumer protection exist: the widespread damage to theinterests and weak consumer rights awareness complaint channels, financialpropaganda and not in place, the phenomenon of consumer financial knowledgeacquisition difficulty. Analysis based on the deep problems of the protection of theinterests of consumers: lagging financial consumer protection legislative work; weakregulatory infrastructure in rural areas and imperfect way; lack of specializedconsumer protection agency; limited role of financial institutions own complaintchannels litigation system is flawed. Finally, it is further proposed targeted protectionmeasures: improving financial consumer protection related laws and regulations;establish and improve rural financial consumer protection system, taking into accountthe availability of financial services and fair; must insist on clear responsibilitiesperfect "line will be "financial consumer protection division of labor pattern;convenient mechanism for handling complaints and complaints database and periodictesting analysis to provide the basis for day-to-day supervision; strengthen financialliteracy education, vigorously improve the rural financial consumer empowerment;adhere slightly to focus, focus on underdeveloped rural areas, financial services forvulnerable groups.