A Research On Entrepreneurship Values Of Youth

At present, youth entrepreneurship research has become an important research subject in the field ofyouth research. Youth is the main body of entrepreneurship, the youth entrepreneurial purpose, methods,evaluation of the entrepreneurship are worthy of studying. Therefore, this paper takes youthentrepreneurship as the research object, entrepreneurial values as a starting point, to explore theentrepreneurial values of youth. In this study, youth entrepreneurial values is divided into threedimensions, which are entrepreneurial goals， values of entrepreneurial means and values ofentrepreneurial estimate. And the methods of literature research and qualitative research were used in it.The literature review of existing research fruits and method of category analysis were also applied toanalyze the qualitative data which are the in-depth interviews of10young entrepreneurs. It can befound in the study that youth entrepreneurial goals have the following value orientation: subsistence,pursuit of economic interests, personal development, helping others, self-realization and challengingoneself. On the choice of means of entrepreneurship has the following value orientation: independent,cooperation, helping, speculation, learning, competition, and integrity. On the values of entrepreneurialestimate, evaluation of the respondents on their entrepreneurship, the internal evaluation, shows apositive value orientation, but the evaluation of youth entrepreneurship, external evaluation, generallyshows a negative value orientation. The main factors affecting the youth entrepreneurial values includepersonal factors, cultural factors, family factors, peer factors, and social factors. The results show that,young entrepreneurs are traditional, modern, postmodern value orientations on the choice of businessobjectives. In the choice of entrepreneurial means, the value orientation of Young entrepreneurs showedduality; there are rational knowledge and behavior choices inconsistencies,"Knowledge andPractice."There are inconsistencies in the internal and external evaluations on the values ofentrepreneurial estimate. The influence of religion needs further exploration in many factors which areaffecting youth entrepreneurial values.