The Lack Of Media Literacy And Improving Theory Of Government Officials

In recent years,with the rapid development of the media,especially the rapid development of network media,for the structure of the traditional media cannot be ignored,the influence of the Chinese society into the era of "mass microphone",the news media and the public for government officials of supervision by public opinion has become increasingly apparent,many government officials who can not adapt to the rhythm of The Times development,old ideas,management of inflexible,especially new media is a lack of adequate knowledge and understanding of discourse system,difficult to adapt to the new network is not good at insight into public opinion on the Internet,listen to their opinions and smooth communication with users.But in the real work,stick to the traditional mode of thinking,often appear communication errors,both hurt people feelings,has harmed the government image.Some government officials thought serious,ranking gust"shocking sayings";When emergencies happen,is not the first time report to the public information,instead of trying to"drag and pressure,cover,cover" method response to public opinion,which not only make the government in the public opinion guide in a passive state,also make the government loses credibility.These phenomena shows some government officials,the lack of media literacy,and how to use media,effectively transfer governing idea,promote the government image,efforts to improve the media literacy of government officials and rich,is particularly critical and important.This paper discusses the connotation and importance of government officials,media literacy,and through the questionnaire survey data and case study research present situation of media literacy,government officials said the government officials are lack of media literacy in performance,and the formation causes of the problem,the last on how to improve the reasonable suggestion was put forward for the government official media literacy.