On The Construction Of New Rural Culture In Heihe City Of Heilongjiang Province

In the construction of socialist new countryside, cultural construction is an indispensable partof. The construction of new rural culture is not only directly related to the peasant masses culturalwelfare, improve the culture quality, cultivate the rural social civilization, but also directly relatedto the integration of urban and rural harmonious society construction, and therefore, theconstruction of new rural culture needs the whole society’s concern and support.With the development of new rural culture construction in Heihe city of HeilongjiangProvince as an example, through the investigation, analysis of the current situation, theconstruction of new rural culture development to find problems, puts forward somecountermeasures and suggestions, to provide a theoretical basis for the formulation of developmentpolicies of rural cultural construction of science.The paper discusses the present situation of new countryside cultural reconstruction theory ofcultural construction of socialist new countryside and the city of Heihe. One is the interpretation ofthe connotation of the concept, the new rural culture construction guiding ideology, objectives,contents and significance. The two is to explore the current situation of cultural construction ofnew rural areas in Heihe city. A long history and culture, rich human resources, superiorgeographical conditions, gave birth to the brilliant Heihe rural culture, rural culture construction inHeihe city has made some achievements: Ideological and increasing awareness, cultural facilitiesimprovement, cultural team grew increasingly rich, cultural activities, brand image highlights.Through investigation and research, development of new rural culture construction in Heihecity is the unbalanced development of culture: culture, talent shortage, mass participation is nothigh, the quality to be improved. By analysis, the causes of the problems are: ideological deviation,the absence of government in cultural construction; cultural funding shortage, the effect of culturedepartment function; conservative culture of supply and demand, affected the rural culturalundertakings and rapid development; market economy benefit, affecting the quality of farmersascension.Conclusion: the construction of new rural culture is one of the difficulties in the developmentof social undertakings in rural areas, is a relatively weak link, the overall development of ruralareas, cannot do without the prosperity of rural culture, more cannot do without cultural concepttransformation and renewal. At present, in the construction of new rural culture breakthrough andprogress at the same time, also faces many problems and difficulties. To solve these problems,must be an antidote against the disease, from the aspects of cultural construction in rural areas andbuild a strong ideological foundation, enlarges to the rural cultural construction funds to support,strengthen the construction of rural culture, team culture carrier, activity of innovation of ruraldeveloping rural cultural industry system, innovation and development of new rural cultureconstruction. Only the importance, in thought, policy support team on cultivation, carrierinnovation, in order to create a harmonious situation of new rural culture, civilization and prosperity.