Research On Market Strategy For Inspur E-government Administrative Enforcement

In this paper, the field of administrative law enforcement products for government marketingstrategy research. First, from the construction of administrative law enforcement backgroundand significance of perspective, including the construction of administrative law enforcementbackground, according to the market environment analysis, the results achieved, researchpurposes, problems, subjects, research methods and research content and other aspects.Product marketing for law enforcement analyzed the current situation, this paper presentsituation and problems of the company after full investigation, based on the use of relevantbusiness theory, the layout of the market, product positioning, market strategy selection,product system construction, project management and service five aspects of refiningsummarized form a complete product analysis system. While law enforcement products forthe significance of marketing strategy, namely, the current e-government market macro andmicro environment are analyzed, summarized in the SWOT analysis model product in themarketing advantages and disadvantages.Finally, the product marketing strategy in the relevant government target customer analysis,the overall strategic objectives, guiding strategy, product segmentation and positioning, thespecific implementation plans and product marketing mix strategies and other aspects of thecombination of theory and practice, summed summed up the wave of software companiesmarketing strategy implementation and control management system, and in the next wave ofadministrative law enforcement product marketing and publicity program execution methodspecific tide products marketing strategy administrative enforcement throughout theimplementation process control management and other aspects of their innovation point forthe wave of e-government administrative enforcement next product market strategydevelopment has laid a solid theoretical foundation and strategic planning.