Marketing, Information Products Of The Era Of Knowledge Economy

In the Knowledge Economy era, Chinese high-tech industry is faced with great challenge. This article is based on the research of the common rules and characteristics of marketing, comparing the difference between traditional marketing and IT products marketing, and discussing the effect produced by high-tech industry to R&D and marketing, study the methods to IT products marketing, and analyze the key factors to success. Besides, the cases of successful marketing in USA and Japan are presented. Based on the analytic demonstration, we investigate the PC market and elicit the model of PC marketing. In the end of the article, the most important problem in IT products marketing and solvent is illustrated.The article is composed of 4 sections:I Introduction. The tide of Knowledge Economy brings challenges to marketing. It's important for Chinese high-tech firms to enhance the competitive capability by reinforce marketing.II marketing mix. We always think marketing mix as "4P": Product, Price, Place, and Promotion. In this section, the change current of each factor and the methods about each factor are analyzed in details, and the common rules of IT products marketing mix are summarized.III the application of marketing mix. Based on the thorough analysis,-we use PC marketing as the example of the application. After investigation and research, a model of brand selection in consumption is presented. Additional, we qualitatively analyze the mode of Dell's direct marketing, verifying the effectiveness and the nice outcome of the model and the new marketing method.IV conclusion. This section review the whole research and draw a conclusion, and illustrate the key difficulties in IT products marketing, and give some suggestions to overcome these difficulties.