Research On Development Dilemma Of Wuhan Red Cross

During the big trend of Information Age, China Red Cross are placed in the publicopinion, Wuhan city’s Red Cross also with no exception, such as the2011reliefwarehouse rental event. In all sorts of doubts, the fund-raising of Red Cross wasobviously affected, foundation’s role are hindered. The imperfect of internal managementsystem of the organization and the negative public opinion guide cause credibility crisis,which makes the foundation brand image damaged. How to improve itself, enhance thesocial public approval, and go out of the predicament has become the urgent matter of theRed Cross.Based on Wuhan Red Cross present development situation, and on the analysisof its operation mode, including internal governance structure, financing mechanism,human resources management mechanism, the decision making mechanism, performanceevaluation mechanism and supervision mechanism, we can easily find that the City RedCross existing in the present development of the dilemma, which includes the imperfectInternal management system, the lack of supervision mechanism and social support. Toimprove the present situation, exploring a way consistent with the trend of The Times anda creative foundation development path means a lot. Therefore, combining with thespecific truth of Wuhan, drawing lessons from the successful experience of Americafoundation is also a way of seeking development and breakthrough, including its counciloperation model, capital operation mode, all-round development of public welfareundertakings, and international development goals. On the analysis of our own situationand the reference of foreign experience, we could improve Wuhan’s Red Cross currentdevelopment dilemma through three aspects: improve the management system,strengthen government support and increase social support.