Studies Of The Commercialization Operation Of The Private Non-profit Agency Of Eldercare In Shenyang

At present, China is experiencing the world’s largest and fastest aging population. The speed of population aging of Shenyang has been significantly higher that of the national average. A large number of elderly people who are needed support. Many investors set up private pension services. Although the pension services market in Shenyang is currently the "demand exceeds supply," however, private non-profit retirement services organization to Non-profit as their purposes. And the level of service and hardware is different. Institutions working capital shortage, leading to some of the private non-profit retirement services in the long-term "operating deficit" of the state. How let the private non-profit retirement services get a new lease of life? How let the private non-profit retirement services achieve sustainable development? How to give the commercialization operation of the private non-profit agency of eldercare in Shenyang some constructive suggestions? These are the research focus of this paper.The thesis discussed the background and significance of the commercialization operation of the private non-profit agency of eldercare. Using Welfare pluralism theory, theory of social enterprises, Non-profit organization marketing theory, this paper analyzes the organizations, personnel management, financial management and product marketing. This thesis compares the mode, path, human resources management of three private non-profit agencies of eldercare, and analyzes of the similarities and differences. The problems and causes after the commercialization operation of the private non-profit agency of eldercare in Shenyang have been revealed. And the policy recommendations to the commercialization operation of the private non-profit agency of eldercare have been put forward. Basing on the research of Shenyang case, this paper forms the theoretical recognizing of the commercialization operation of the private non-profit agency of eldercare.