Research On Consumer Rights And Interests Protection Of China Network Group Purchase

The rapid development of modern network technology, not only changed the waythe transmission of information and communication habits, and from the variousaspects of changing our way of life and living habits, affects the entire social structureand the formation of the economic system. With the continuous development ofnetwork economy, all kinds of new forms are derived from the network shopping. Theproduct of network group purchase is to comply with this trend. Modern people liferhythm speeding up, the network group buying satisfied our pursuit is convenient,affordable shopping mentality, obtained more and more attention from the public.Behind the flashy team-buying prosperity, real-life network group purchase is alsoconstantly get caught up in all kinds of violations of consumer rights and interests,fraud, qi, high quality, consumption limit and so on, all kinds of the stealth ofconsumption problems emerge in endlessly. Traditional network group purchase isdifferent from general trade, as well as the characteristics of e-commerce disputes.Therefore, processing network group purchase disputes are more complex. Networkgroup purchase consumers’ rights and interests protection problems to become one ofthe research topic.This article embarks from the domestic current situation of the network groupbuying, using comparative analysis, summarized a variety of methods, such asanalysis of the causes of group purchase consumers rights infringement, and drawlessons from other countries and regions based on the judicial practice, puts forwardsome feasible Suggestions. This article is divided into four parts to elaborates theconsumers’ rights and interests protection problems in network group purchase:The first part is summary of consumer rights protection in China’s onlinegroup-buying, expounds what is network group buying, contrast network grouppurchase and the traditional shopping, online shopping advantages and disadvantages,analysis the basic pattern of group purchase and winding team-buying participationmain body. The second part summarizes the network group buying in the manifestation of consumer rights and interests are violated, and analysis the cause ofdamage. Third part is about the countries and regions in the network businessregulations for protection of the rights and interests of consumers and theenlightenment to our country.The fourth part is the core content of this paper, on the basis of the aboveanalysis and research to our country construction of protecting consumer rights andinterests in network group purchase system put forward some feasible Suggestions.Main content includes: the perfect our country network group purchase consumersafety, the right of fair trading right, get the purchasing laws and regulations,strengthen the network group purchase of administrative supervision, establishingnetwork group purchase consumer dispute settlement mechanism, etc.