| Popular microblogging boom in China although not a very long time, but haslargely affected the people’s psychological characteristics and habits of mind, thetraditional means of communication have been gradually replaced by a large number ofmicro-Bo. The face of such a strong impact on the domestic government agenciesgrasping time machine, the establishment of a unique government informationmicroblogging platform, which is the government microblogging. This form ofmicroblogging occupy a lot of network resources, which uses government newsrelease, and the people face to face, exposing the major social events, and resolveconflicts between parties, people’s livelihood and the necessary contact with a varietyof ways, to the masses to establish an ideal information exchange platform.Nowadays, more and more attention to their own people ’s right to know, freedomof speech and the right to political participation, to create public opinion has becometheir participation in political affairs is an effective way. However, if not properly guidethe direction of public opinion will be on the political affairs of malignant producemany negative effects. In today’s micro-blog information dissemination, there are fewusers will take advantage of the power of public opinion deliberately createddestruction, some at odds with the reality of dissemination of information to thenetwork, so that not only would have led the development of the final things got out ofhand, sometimes will lead to very serious consequences, this time on the need forgovernment officials to come forward, the reality on the network to clarify the thinkingof the masses towards the right direction.This article focuses on this stage microblogging force of public opinion against thedevelopment status and problems of research to improve the program. Article consistsof four parts: First, the introduction, the author describes the significance of the study,analysis and other ways of using the literature microblogging government domesticpublic opinion to guide the direction of the basic situation, also introduced severalstudies currently available. Second, the introduction of domestic governmentmicroblogging development direction and guiding force, the use of depth interviews ofgovernment microblogging presence. Third is to use education status of Chengdu simple analysis and case studies, analysis of domestic government microblogging in practicewhat problems encountered in the process. Fourth, according to the third part of thequestion, pointing out that a few comments and suggestions for improvement, hopingto bring the development of government microblogging certain practical significance. |