Big Data Era Government Micro-blog Public Opinion Control Research

The topic of this paper is the research of the government’s public opinion control of micro-blog in big data era. In the era of big data, our country government microblogging public control still exist many problems, such as low credibility of government micro blog, to guide public opinion difference; micro blog opinion control force of government; rely on big data microblogging public control technology and talent still for popularization. Government micro blog opinion control based on, this paper the technical advantages of the era of big data, respectively, to work out the opinion of government micro blog in advance, during and after control system, and according to the characteristic of each control system, to develop the control countermeasures of government. Specifically. Firstly, this paper designs a a big data technology government micro blog public control system based on, the system principle is:use big data technology of data storage, data mining, data analysis and automatic generation of public opinion statistics report, public opinion on the microblogging were pre-, in-, and post management. In the government micro-blog public opinion control strategy, this paper according to the characteristics of micro-blog’s public opinion control, were developed in advance, in the matter and after the countermeasures:Ex ante control strategy, this paper believes that should be based on the control system, set the provincial city and county level three management and control platform, and in the micro-blog public opinion before the development of good public opinion and public opinion emergency response plan. In control strategy, according to the public opinion of micro blog released, monitoring and guiding the logical sequence of, respectively from the public opinion of micro blog released, microblogging public opinion monitoring and micro blog opinion guide three angles of, and puts forward the corresponding countermeasures. After the control strategy, this paper focuses on the response to the micro-blog opinion makers and distributors, as well as government officials in the government of micro-blog’s control of dereliction of duty, according to the law to punish. In addition, with the development of the network, micro-blog public opinion will be more complex, more difficult to control the difficulty, In order to better control the micro-blog public opinion, we should strengthen the training of personnel of three micro-blog public opinion supervisor provinces county. Through systematic training, to improve the government’s ability to control the micro-blog public opinion.