Research On The Government Guidance Strategy Of Micro-blog's Public Opinion In Unexpected Events

2011 is a year of rapid development of micro-blog,with the development and popularization of Internet technology,fragments of the text form,diverse channels of information dissemination,promote the celebrity makes micro-blog quickly leave into their lives and become the fastest development in recent years,with a higher proportion of active users of social software,and gradually affect China's social,cultural and political aspects,more and more people begin to share what one sees and hears through micro-blog,discussed the current hot spots,micro-blog with the plebification,timeliness and convenience become a new channel the new field of public opinion and public opinion.n recent years,China is in the transition period of more emergencies,such as "Malaysia Airlines incident","Nanhai arbitration case","Qingdao pricey prawn","Beijing zoo wounding",these unexpected events,have been the strong challenge to the government's ability to govern.Emergencies with the thrust of the micro-blog platform,the formation of more powerful than traditional media communication power,if the government does not attach importance to and guide,will produce unpredictable consequences.Study on how to effectively guide the government emergency micro-blog public opinion,to change the concept of government work,improve the ability of emergency management,to build a harmonious political atmosphere is very important,but now with the government as the research subject,the emergency public opinion guide micro-blog strategy research,both from the point of theory and practice in the initial stage overall,it is necessary to further study,also become the government in response to major practical issues urgently resolved in the process of the needs of the times.In this paper the concepts related to emergencies micro-blog public opinion are defined and classified by evolution stages of emergencies micro-blog public opinion,analysis of emergencies evolvement process in different stages of the micro-blog platform,combined with the specific case of Tianjin port explosion accidents and emergencies in recent years,public opinion on the micro-blog typical events.The Chinese government has existed in the emergency public opinion guide micro-blog problems in the process of in-depth analysis and summary,and guide public opinion from the transformation of ideas,good information disclosure,micro-blog platform upgrade micro-blog to respond to public opinion ability,standardize government construction,establish and perfect the micro-blog public opinion guidance and control mechanism and puts forward some countermeasures and suggestions to guide the multiple perspectives and help the government to carry out social management.