The Role Of Government In The Regional Brand Culture Construction

With the integration of economy and culture rapidly developing, the development of culture has become the main part of national economy. In the modern market, the culture resource could be realized its value by the cultural brand construction. Comparing to the single-typed and field-narrowed brand cultural products, the regional brand culture, which symbolizes the essence of regional culture, is wider in the field, richer in types and more profound in significance. It is greatly important for regional development to treat the regional brand culture construction as a strategy. The government action is indispensable for the direction and results of regional brand culture construction. The paper is keen on researching and analyzing the government role on how to exert its role in regional brand culture construction, which is of great practical and theoretical significance to promote sustainable development of regional society and economy.On the basis of presenting the regional brand culture construction, the paper first analyzes the necessity of the regional brand culture construction and summarizes the type of role and the performance of government in the regional brand culture construction. Then, taking Hakka brand culture construction as an example, the paper analyzes the governmental performance and deficiency in regional brand culture construction. It is found that the role of government mainly lies in plan-making, financial support, infrastructure construction and system reform, but is not enough on ideology, plan guide, facility coordination and government supervision. What’s more, the paper analyzes the main reasons that limit the government role. Finally, the paper has put forward the possible advice on how to improve the role of government in regional brand culture construction by dealing with better the relationship between culture and economical construction, cultural causes and industry, government and cultural market, government and non-governmental organizations, and by transforming governmental position and function, at the meanwhile the paper has put forward the practical measures on the basis of the supporting system of culture system reform, cultivation of modern culture market system and the construction of policy, finance and talents.