Plane Creative Advertising Communication Research Type Of Story

The modern society is the business community. In the commercial environment,there are variety form of advertising. Advertising is a product of the flow of trade andcommodity economy. The function and purpose of advertising is passed themerchandise information and attract consumers to buy the products. Businesses inorder to sell products, spend a lot of money on advertising. But the advertising effectis not as good as expected. The advertising have multiple forms of communication,and many advertising design style. Creative expression of different visual elements tocreate a variety of advertising campaign. Creative is the soul of an advertising, it isthe corn of advertising activity. With the development of economic, the advertisingaudience growing appreciation of the level of advertising creative form of expressionmeans. A variety of advertising and creative form given ad changeable charm. In thedomestic advertising market, Some brands focus on the actual product selling, Theadvertising design forms tend to be directly introduced product images combinedwith straightforward text. Too tough form of advertising design can not impressconsumers effectively. And consumers easy to fell tried about the ad. So connectedadvertising audience felling, and creative design is a good way for advertising.This thesis is focus on the story design in adverting, with the film and tvadvertising type, make a story in the graphic adverting. The story talking in anadvertising is easy to impress consumers, and this type of ad have much morepersonality than the sell-up advertising.