Story: As A Phenomenon

With "the audience" as the main steam from the beginning to the end, this paper mainly researches on the popular literary journal Story. It tries to explore the law of creating stories influenced by political and economic systems and the reading habits of mass, from the perspective of the reader, the narrative mode as well as the spreading modes.Meanwhile, this paper tries to figure out the spreading modes of popular literature under the circumstances of market economy.The first chapter is about the Story audience. Audience is the touchstone of success periodical inspection, Story development completed the initial founding act as a political propaganda tool to "ten years of chaos" after Folktales carrier and then to change after the reform and opening public enlightenment and entertainment of the popular literary journal,its audience also will be experienced story-teller in rural theme of rural readers to have some cultural basis of mature middle-aged, to the age of the readers to high radiation truly achieve younger ages. Large, rich layers audience given the Story of universality,prompting journals complete transition from folk literature to popular literature, building the Story founder of "Iron Army", on the one hand to promote the journal’s development and growth, on the other hand readers in the cultural field meet the growing demand for reading, but also since the "May Fourth Movement" calls for writers "subjectivity" enlightening the public, educate the public to respond to the reality. Maintaining good relationships with readers, especially from traditional journals to new media transformation process in the journal, intimate interaction with the readers, know what readers think,satisfy what they need. Story at this point done appropriately, so as to provide a guarantee of traditional journals and integration of new media. Locating audiences, closely interacting with readers,therefore further justifying the possibility of the paper focusing on the audience.The second chapter talks about the features of narrative texts of the new story in Story.The story in China has a profound history, storytelling tradition also in progress of thetimes in continuity, listening to stories gradually become rooted in the everyday life of the people entertainment. Because storytelling is widely accepted and flexible surface, and in the socialist movement during the official ideology no doubt become an important means of transformation process. New story came into being as the basis, and give a strong journals available in a market economy, which ultimately leads to nourish mature. Based on its developing and changing, this chapter aims at the law of how to create new stories.Combined with the specific text, we focus on the new narrative perspective, the narrative structure, the narrative language and the narrative figure for a further analysis. It seems to show contrasts with the novels and new media literature. While also trying to provide a theoretical level theoretical reference for other stories journals.The third chapter is mainly on the spreading mode of Story. Illustrated is Story to achieve an effective form of communication. In the historical process of development of human civilization, literature itself more directly related to the attainment, "How much is the sole criterion for identification of literacy education level", if only rely on word of knowledge, ideas spread to the public, there are many practical obstacles, such as illiterate illiterate and can not even learn words to convey meaning through short-term training in the short term- knowledge dissemination way to becoming a big problem in the history of Chinese and foreign. And instead of text to the image recognition has become a social language, transfer of social information more efficient way. Therefore, the "popular" popularity, shall focus on the use of the image. Further, in the information explosion of the moment, to change the visual media so that society as the main consumer of young people mainly to see the image, the text has become the foil. "Story" of the text and images combine, on the one hand the image as a supplementary text to strengthen the dissemination of results; on the other hand also for the publication adds visual beauty.Secondly, making full use of scientific and technological achievements, the publishing of Story forms a mode of multimedia communication,including both offline and online dissemination. Story effective use of traditional paper-based media advantage in printing technology, books and formed a parallel mode of transmission, on the one hand effectively expand the channels for the spread of paper media, on the other hand increase the heavy feeling publications. At the same time, pioneered the use of new media, mobile phones,Internet and other rich reading experience, timely development of Ling Lang everywhere meet the tastes of readers of cultural products, the times, the next line communication and online dissemination combine to enable it in the new media become the trend of theinformation age challenges calmly, timeless. Third, pay attention to modern advertising.The implantation of modern advertising is contributing to the publication of Story.