In Recent Years, Domestic Animated Film Market Research And Prospect

In2011, I entered the East distribution firm, Shanghai Film Group began to workfor a year and a half, involved in many animated film of publicity and distributionefforts, including " Xibai Po"," Mission Incredible: Adventures On The Dragon’s Trail"and “The Monkey King3D", at the same time observation and witnessed otherexcellent animation films. Feel the Chinese animation industry in the embarrassingsituation. Compared with the world powerful countries and regions, the United Statesof America,Japan and Europe, that has formed a set of mature industry chain, enoughof the elite team, mature and stable market and audience, strong product derivativeteam, animation industry has become a pillar industry in their country or region.Many Chinese animation companies trying to find and solve the problems, suchas the top animation company Shanghai art film studios and Hollywood artscompanies to make “The Monkey King3D "; Beijing Film Academy animation schoolSun Lijun team took three years, cost$120000000to shoot "Legend of a rabbit", highinvestment, a good script, stars, but the results far did not achieve the desired effect.Compared to "Kung Fu Panda" and the cost is low, the picture plane rough "Mission Incredible: Adventures On The Dragon’s Trail " series is successful. Chineseanimation movies have to rethink and re-examine.This paper summarizes the current situation of domestic animation film, focuseson the four animated film as a specific case, points out the problems from the creative,production and marketing. Key to release in2011four animated film as a specificcase, reveals the status of Chinese animation film industry and the existing problemsfrom the creative, production and market etc. And with the United States, Japan andEurope in three as a reference object, analyzed their market success. The aim is toanalyze the animated film market booming, box office embarrassment; significancelies in the analysis of the advantage, successful films, find the problem failed film, tocertain help for the production and market future animation film play. Finally, theardent wish: China’s animation film needs breakthrough courage, need moreenterprising spirit.