Under The Background Of Globalization Study On The Pattern Of The Film Industry Chain Of Huayi Brothers Media Corporation

Under the background of globalization, cultural industry has been promoted to the strategic position. As an important part of the cultural industry, The film industry is one of the fastest-growing emergent industries in the world, countries pay attention to it. In this one hundred years, chinese movie faces all blowing and snowing and profoundly awares of the development of the film industry chain. With the development of the film industry, the film industry chain will be the trend in the future, at the same time, it and the film industry is a complementary relationship, a good development of the film industry chain in the future will promote the film industry to a new height. If we give up or look down on the development of the film industry chain, the film industry in China is going to decline step by step. But the film industry in China starts late, it appears many problems in the development process and can’t keep up with the pace of the development of the film industry, so we must focus on problems in all aspects of the film industry chain and find the ways to solve these problems, this can strengthen the competitive power of the chinese film industry and ensure the development of the film industry in China is healthy and sustainable. As the first listed private media company in China----Huayi brothers media company, he tries to build up a complete industrial chain pattern in recent years and becomes an outstanding one of film and television enterprises in our country. In the development process of huayi brothers, he also has some phenomenons which need us to pay attention, such as film industry chain lacks local ruptures and overall development is not harmonious. To some extent, Huayi Brothers reflectes the company who is the epitome of the development of Chinese film in this era.Therefore, in this paper, I research on the film industry chain of Huayi brothers under the background and begin with the perspective of the film industry chain. The paper absorbs American Hollywood successful experience and analyses of the industrial chain model which is formed by the Huayi brothers from the investment and financing, production, distribution, screening, derivative development and so on. In the end, according to the development form of globalization, I analyse the differences between them, combine with Huayi brothers’practice and put forward methods and measures to deepening and reform his own industrial chain.