Discussion On The Film Market In The Internet Environment

In recent years, with the development of science and technology, the Internet inthe field of more and more plays an important role. Movie industry is developingrapidly in our country, gradually to the market at the same time, the Internettechnology has also penetrated into the film industry, and to a certain extent,promote the development of the film market. Film, as one of the seventh largest art,its starting from the date of birth with the commodity attribute, film is art andcommercial complex mixtures, the industry is full of charm, and because of its highdegree of uncertainty and investment risk. About the Internet environment,therefore, the film market is of great significance to the study. This article is dividedinto five parts, the first chapter is introduction, mainly elaborated the researchbackground and research significance; Pace and changing of the second chapter isthe Chinese film market, the first analysis on the reform of Chinese film in2003, thesecond from group and reorganization are discussed, the concept of Chinese filmenterprise collectivization of challenges and opportunities and consumption of thecontradiction between unilateral after collectivization development is discussed, andfinally discusses the cinema screen; In the film market of the third chapter is underthe Internet environment, current situation and problems mainly from diversifiedmedia entertainment consumer market development, the film industry marketpotential, market return single, relevant industry market is still not fully developed,and the Internet communication has brought the new pattern for movies severalaspects analyzes the present situation of film consumption market, and the lack offull understanding of the Internet, Internet piracy severely, influence the enthusiasmof the movie company, tort liability of the criminal identification and hard, too muchbox office records and the spread of the Internet brings challenges to film marketaspects illustrates the problems existing in the film market; Film market in the fourthchapter is the Internet environment for the development of recommendations,including changing ideas, break into the Internet movie market, establish brandimage, build a professional brand website, digging new online revenue model, network law and policy support system, in the film market of films networkmarketing, establishing a network reviews and blog with personality of film and filmand game interactive innovation, etc.; The fifth chapter is the conclusion,summarized the full text.