| News picture is based on the characteristics of objectivity, authenticity,figurativeness and visibility in news communication playing a more and more importantrole, raising an important influence on audience as well. In recent years, China’s mediaindustry has been reforming and developing rapidly, entering a new era. Meanwhile inthis changing period, the production and using of news pictures are trapped in somewrong situations, such as fraud pictures for economica interest, the unappropriate pictureswhich just show one-sided of real situation for attracting eyeball, the picture contentwhich is not true, lack of human care or curry favour by claptrap. There are so mayphenomenons of which do follow the news athics. The news photo fraud problems causeda lot of shadow in the public mind, having a lot of people appearing emotional fatigue,losing the trust for the news media, adn the compassion and love for some social events.The correct guidance of public news pictures of love, is an important aspect ofbuilding news ethics. The correct use of love in context of news pictures, help to promotethe construction of the whole social moral system, and safeguard fairness and justice ofsociety, embody the fundamental interests of the masses; it can prevent misuse and abuseof news information, keeping the truthfulness of news.Any news facts contain "good" and "evil" two aspects, news photos showing thetruth "degree" has been a controversial issue. If you exaggerate the goodness, will let theaudience to question the authenticity of characters and the event itself, because after all,all things have one opposite side, which cannot appear absolutely perfect being; and if theside oo tshow evil, will let the public mind is full of anger, lose confidence to the society,even against social norms, unhealthy values. No matter which are biased, correctguideance is not conducive to the public love. Therefore, how to better guide the publicnews pictures of love, is a very worthy of studying.If the news pictures are used properly, the public love will be guided correctly. Inthis paper,"the rational use of news pictures for the correct guidance of public love" isdiscussed for the content. First of all, in the reality of production and use news picture ofin modern China, the news media ethics as the background,, it analyzes the theoreticalethical principles we should use to guide the public love. Then, it lists a few successful guide public love news images using case, the influence for the public love and analyzesthe reasons of practice, and summarizes the news picture which correctly makes and usesprinciples, including "calling attention to the social vulnerable groups","leading peopleto face up to disaster and learning to love","the method of demonstration and spread thecorrect social caring behavior, providing role models". Then, the paper lists the "theory ofnews pictures which is false and harmful for effecting on the public love" and the case tomake the analysis of the status quo, list some fraud news pictures and public evaluationfor these fraud cases, compared with the positive cases mentioned in the form. Based onthe positive and passive of news pictures analysis, summarizing the mechanism of newspictures fraud misleading to the public love and profane system, mainly from four aspects:the "harm for rational love","money pollution for public soul”."causing the crisis ofsocial trust","the corruption of social morals". It also analyzes the feedback effect causedby psychological news audience and selection of news pictures. Thus, the analysis of thepresent situation and problems has been relatively clear and comprehensive.On this basis, the author puts forward the suggestion finally, discusses the ideas,methods and principles should used in news pictures, analyzes the method for the correctguidance for public love, to improve the quality of practitioners, purifying environment,strengthen supervision suggestions, aim to eliminate false news pictures and make somesuggestions to provide a an adverse effects to the public love. |
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