Research On China's Animation Industry, Micro-enterprise For Sustainable Development

Thesis topics from the author over the years in the industry, animation industry is an important part of China’s cultural industry, the moment80%of China’s animation industry small business micro-enterprises, however, the survival and development of these micro-animation companies are not optimistic.This article uses the SWOT analysis, organizational culture and learn from the experience of foreign animation industry, micro-enterprises, analyzes the Chinese animation industry, micro-enterprise issues.Including external Dilemma:China’s animation industry suffered cold, difficult monopolies lead to the development of micro-enterprises;Internal dilemma:weak corporate governance awareness, organizational structure is imperfect, external financing difficulties.Analysis of the root causes of difficulties, mainly in human resources, sources of funding and confidence crisis.Animation industry to propose a solution for sustainable development of micro-enterprises, which is divided into internal and external countermeasures countermeasures.Internal countermeasures mainly in:human resources management, financial management, culture, innovative mechanisms to enhance the business.External Measures are divided into:the formation of alliances within the industry, build brand image and advocacy in support of the government.And hopes that these measures on the sustainable development of China’s animation industry, micro-enterprises can provide a useful reference.