Research On The Design Methods Of Character Costumes Based On The Sustainable Development Of Animation Derivatives

As China’s culture industry is developing vigorously,animation industry has been one of the most promising sunrise industries in the 21 st century.However,with the rapid expansion of the animation market,various problems have gradually emerged in the development of the animation industry in China,including insufficient segmentation of the derivatives market,serious product homogeneity,inadequate development potential.Thanks to the emergence of a large number of domestic high-quality animations and the widespread dissemination of animation culture,people’s love for animation is increasing and the pursuit of some impressing animation images has also brought about the continuous expansion of the demand for animation-derived clothing products.Surprisingly,although animation clothing derivatives account for a large proportion of such market demand,they are still lack people’s attention.In addition,the prosperity of the Internet,the development of digital technology,and the prevalence of the experience economy that prioritizes customer satisfaction have broken the original geographical restrictions to a large extent,and also affected the creative form and industry chain structure of the animation industry.Synchronous development of animation derivatives and works has become research subject with high attention in this industry.Therefore,under this circumstances,it is of great significance to discuss how to develop animation clothing derivatives reasonably and how to lay a foundation for sustainable development in the early stage.Theoretical research in this paper can be divided into five parts.The first part is to discuss the background and research significance of the topic selection,briefly describe the research status of animation clothing derivatives and animation character clothing design and the development status of animation clothing derivatives,and clarify the basic framework,research ideas and innovations.The second part is to elaborate the meaning of "sustainable development" and analyze cases.The third part refers to talking about the development of animation clothing derivatives from the perspective of animation industry.By analyzing the types of animation derivatives,it explains the importance and development space of clothing derivatives,and discusses the sustainable development of derivatives from the animation industry value network.The fourth and fifth parts are about comparing the costumes of animation characters and daily life costumes to explore how the costume designs of animation characters can be reasonably transformed into animation derivative costumes.From the perspective of earlier design stage,it attempts to develop and explore the design method of animation character costumes in the Internet era for animation derivatives and animation works.This research takes the sustainable development of animation clothing derivatives as the point of penetration and the design methods of character clothing as the research object to clarify the importance of early animation design in the development of derivatives.Supported by the theories of animation derivatives and character costume design,this paper starts with the research of animation derivatives industry,connects the concepts of value chain and experience economy as well as analyzes and compares the cases,discussing the problems existing in China’s animation clothing derivatives and proposing ideas to improve the character clothing design according to the early design of animation works.