Development And The Development Strategy Of Cartoon Industry Base Move

Animation industry has become a huge potential for development of knowledge-intensive, labor-intensive and capital-intensive coexistence sunrise industry, China’s animation industry development and growth, both to improve the strategic needs of the national cultural soft power, but also the practical needs of China’s economic development.This paper aims at analyzing the current development of China’s animation industry base, revealing the reality of the plight of Chinese animation industry base in the development process and the presence of the major problems with the actual development of China’s animation industry, learn from the successful experience of foreign countries cartoon animation industry cluster development, find China-based animation industry base for the park to promote the animation industry base in reality carrier development model and reality paths, exploration Chinese animation industry base key to the development and direction of the development of China’s animation industry clusters provide the oretical support and practical guidance.Lack of economies of scale is the basic status of China’s animation industry, industrial development from the regular pattern, such a small and weak Chinese animation industry organizations can not meet the requirements of the market economy, can not adapt to the current trend of globalization of cultural industries. In recent years, the adjustment of industrial structure and the transformation of economic growth mode of the domestic industry environment, our efforts to build the animation industry bases park, the park aims to animation industry base growth as realistic animation industry clusters and regional carriers anime economic development, through animation the combined effect of the industrial base of the park, focus on the animation business and animation integrate resources, thus promoting the development of China’s animation industry cluster. In this paper, taking Shenzhen animation base as an example, growth factors from internal and external industry needs, economic geography, government policies, operational methods and empirical analysis of the current development environment cartoon animation industry in Shenzhen, pointed out that the Chinese animation industry clusters deficiencies, in addition, the animation industry base animation business operations oribinal animation scarce, and so is the lack of industry funding Dilemma of China’s animation industry cluster development stage and the main problem.The cartoon industry in our country is backward compared to other countries, simply relying on market forces and business over a long period of their choice, and ultimately the formation of scale animation industry cluster development can not be realized. Animation base under construction should be combined with the premise of the law of industrial development, the national macro-control, give full play to the market allocation of resources for basic animation effects, meanwhile, need to take into account the principles of animation base construction, management and operation modes, animation base growth of the state and industry life cycle development and construction elements. Animation base growth is inseparable from its burgeoning area of cultivation, degree of internationalization, industry size and growth of industrial output of these four quadrants, therefore, the future of the strategic plan should play first base its headquarters directing effect, enhance core competitiveness of industries strengthen internal communication industry, focusing on industrialization and internationalization of regional growth, hatching outstanding original anime, building a diversified investment and financing mechanism for the development of the design and production of derivatives, so as to promote the animation industry to grow and develop.