Heilongjiang Province Animation Industry Development Policy Research

In recent years, the economics of Chinese society is keeping developed at topspeed, people’s living standard is improving continually, at the same time, the demandfor spiritual culture is constant and growing, and animation industry has also emergedat the right moment as a new culture. As a kind of creative industry, animation industryhas immense development potential, and it has gradually become the backbone of thecreative industry. Every country has found the development potential of the animationindustry, many countries and regions in the world regard it as an important industrywhich can stimulate the economy, and they attempt to inject new vitality to economicgrowth. Animation industry of Heilongjiang province has demonstrated somepredominance in the competition, and it has made great contributions to the localeconomic development of Heilongjiang. However, the animation industry ofHeilongjiang province continues to develop, meanwhile some problems has alsoappeared gradually. For instance, the base area of enterprise in animation industrialcluster is agglomerated and industrial cluster is insufficient, lack of brand building, theinvestment and financing of clustered firm has insufficient strength, lack ofprofessionals, etc., these problems seriously affect the development of the animationindustry in Heilongjiang province.Heilongjiang province has abundant historical andcultural resources, how to make full use of these resources, to manage and promote theanimation industry more perfectly, which is an important issue in the development ofcultural and creative industry in Heilongjiang province. in order to study the animationindustry of Heilongjiang province, I go deep into the front line of animation enterprise,to understand the current situation of the animation industry in Heilongjiang province,and to find out the current existing problems in the animation industry, to state theinfluence and role of current policy in Heilongjiang province on the animation industry,Combining the advanced experience of the development of animation industry with other provinces at home and abroad, start with the following four aspects: strengtheningthe cultivation of anime talents, strengthening the financial support, optimizing theindustrial cluster, creating the local animation brand. All of these will provide feasiblesuggestions on the development of the animation industry in Heilongjiang province.