Application Of Re - Gong Thangka Modern Promotion And Dissemination Of The Printed Design

Regong thangka, an art form of Tibetan Buddhism, originating from Tongren, Qinghai, has important religious connotation and aesthetic value. However, as an outcome of joint effects, Regong thangka experienced a gradual decrease in its popularity, exhibiting a tendency of marginalization.This paper discusses Regong thangka in a framework of artistic dissemination, studies the art producers, the art transmitters, and the art recipients respectively, and explores the cause of gap between Regong thangka and nowadays art recipient. Based on the theoretical analysis proposed in Benjamin (2001), this paper further investigates the relationship between traditional religious art and modern mechanical reproduction, and propose using printing design to reduce the psychological distance between Regong thangka and art recipient. Our work also highlights the role of printing design, specifically, of the generated reflection, in relieving marginalization. Combining insights from visual communication, this paper presents a tractable way of promoting Regong thangka among modern art recipients while maintaining its traditional functions, and thus, this paper also shed lights on promoting other traditional arts or religious arts.