Yunnan Transformation Of State-owned Art Troupes And Cultural Reform Under The Background

In China during the " Twelfth Five-Year " development, economic structuraladjustment, change the mode of development is a major task, and the " culturaltransformation and development" as an important part of economic restructuring anddevelopment, but development is lagging behind, resulting in China’s cultural softpower and economic hard the strength of the current gap between growing. The reason,the traditional cultural system has already failed to meet the pace of change in themode of cultural development. So urgent problem to be solved is the culturalinstitutions must reform. These include: the integration of institutions into enterprises,implementation of government affairs separate, separate management from operation,to the market. With the international environment of global competition increasinglyfierce and cultural fields, our culture has also increased the pace of reform.2002proposed to deepen cultural restructuring, the following year began a cultural systemreform work until the end of2009, China Oriental Song and Dance Ensemble and otherthree state-owned art troupes Almost at the same time to complete the task intoenterprises, roads regarded as the basic art troupes reform established the pace anddirection.In the new market environment, clear that the prosperity and development of thenational cultural undertakings and cultural industries, is precisely what the foundationat this time, is in the success of the pilot experience, more and more people realize thatnonprofit cultural institutions and business of the need to carefully distinguish betweenfirst clarify the relationship between cultural undertakings and cultural industries, therole of cultural relations and productivity management functions can be implementeddrastic cultural institutions of the system, in order to successfully implementrestructuring and development of state-owned art troupes.Meanwhile, the reform of state-owned art troupes of Yunnan, has its distinctive"Western perspective " and " ethnic characteristics " in the transition process in thedevelopment of cultural industries, should in theory and practice in the field industryis unique. Speaking to explore patterns, each situation is different theatrical troupes, acopy of the model is not suitable troupes in the early reform Perhaps we can learn fromthe successful experience, but when carried to the deep reforms fork, the differenttroupes must be based on their own conditions and characteristics of the market, thedifficulties, against the wind. From2003to open cultural era, the state-owned arttroupes and cultural system reform started with the work so far, has gone through a fullten years. Under the new market environment1、How to find a new brand positioning of their own culture;2、How to transform new ideas, accurately grasp the market under the CreativeContext " survival of the fittest " weights;3、 How to achieve true enterprise management, to achieve the perfectcombination of art and business, creating new value of state-owned art troupes. It is focusing on three key issues to discuss in this article. Through research, thetransformation of domestic and foreign art troupes case, whether success or failure ofthese experiences, the culture in the era of reform tenses have a precious reference andthe reference value.