Values ​​of Individualism In American Business Cartoon

The individualism values do core value as the American spiritual outlook in the mass cultural aspects to be reflected. Since1935, American since the first animated feature film "Snow White" was born, the individualism values will run through American commercial cartoon nearly hundred years of history. In this paper, the35animated text analysis, the narrative methodology and interpretation of symbols, values of individualism is the theme of the story, the plot and story mode, character identity character and narrative environment, reflected in the animation in the text. In addition, this paper also from women, class and post modern perspective on the values of individualism in contemporary changes were analyzed.The paper is composed of introduction, body, conclusion, references four parts.The introduction part mainly introduces the purpose and significance of research methods and research problems.Since193735USA commercial cartoon analysis method the body part with narrative and semiotics, analysis dimensions including story level, character level as well as the narrative background level.According to the research, in the conclusion part summarizes the full text. In the first story theme, favored USA commercial cartoon reflects individualism theme, such as saving, love, and escape. Reflected in the story, the individual freedom to pursue love, personal freedom, and to give play to the subjective initiative of individual save collective, and showed a fixed in story mode. In addition to the story narrative, in the character design also embodies the values of individualism. First of all, in favor of USA commercial cartoon away from human social identity, such as the homeless, orphaned etc.. In character design, strong and independent tend to reflect the value of the individual character. In addition to exert the function of main characters often play a major role, positive functions, such as saving, such as bear etc.. In the circumstances, American commercial cartoon often choose to escape from human society, free personal bound environment, such as forest, sea, desert, took place as the story. American commercial cartoon reflects a strong sense of individualism, and with the America society into the modern industrial stage, this value shows the new development and change.