Application Of Animation In Advertising

With the rapid development of the digital age, with animation as the main form of advertising more and more in the public eye. Animation with its simple, clean, fun, imaginative, humorous storyline, etc., to bring the audience a unique audio-visual experience. So, animated ads as a novel form of advertising showed unprecedented vigor, the majority of the audience accepted and loved.Please enter here the text to be translated in the global animation industry to develop and promote cultural and creative industries, animated ads increasingly shows unique charm, it also brings a huge market potential, and effectively promote the prosperity and development of animation industry. Meanwhile, with the animation industry in conjunction with the advertising industry to further deepen, animated ads are increasingly showing a new form of expression and communication. Volkswagen aesthetic needs are constantly changing, the main audience for animated ads are changing, the current animation or advertising for the two areas of study although there were more, but most have focused on the production of animated showmanship or unilateral advertising and dissemination of basic theory analysis and research strategy, research in the field of fusion of animation and advertising is still not deep enough. Therefore, we studied this phenomenon and analyze its emergence and development with a certain sense of actual and necessary.In this paper, through the concepts and artistic features elaborate animation, animation and understand the difference and advantages of the traditional shooting, clearly define the concept of animation and advertising, and then launched a series of animated ads for research and analysis; animated ads on this basis the development history is divided into four times, by different animated background and history of the development of advertising in some countries collation and summary analysis of each of the different historical periods presented animated ad types and different artistic styles, as well as its media in the process of evolving different effects animation for advertising production and dissemination of further tease out the current status of the development of animated advertisements and problems. In addition, based on the concepts and history to sort out, combined with the success of research and analysis animated ads, for instance through the analysis and summary of lessons learned in the successful animated ads, learn the art featured animated ads, animated ads Further Discussion Advertising Communication and Social Development and the actual function of art features.Combining animation and advertising not only enrich the forms of advertising and appeal, but also to promote the steady development of the animation industry and the potential commercial value. With its unique animated form of artistic expression and the universality of social advertising, a combination of both to bring animated ads vast creative space, and boundless vitality.