Buzzwords Visual Transformation And Design

As a product of social development, catchword reflects all aspects of hot spots, focus during a period of social livelihood of the people, bearing the dynamic state happening in the social every moment in new era and hot topics focused by the common people.This dissertation selected topic is intended to study the modern popular discourse by the visual expression way, from semantics, graphics, semiotics, color vision, communication and visual design theory to study systematically the modern popular discourse, analysis how to transfer the text language into visual language deeply, how to use graphic symbols to represent popular meaning, context, language sense, for grasping the effective visual design transformational theory.This thesis is according to the visual basic important issues in the field of translational research and the internal logic. We study the possibility of the popular visualization through theoretical analysis, discussing imagery rendering, symbolic visual presentation, graphic and rendering, dynamic visual presentation and space present popular expression in the application of the popular visualization by classification, research the visual designing and expressing by the popular way of research. This paper try to explore the effective metihod to extract visual design from popular discourse according to my own design practice:for popular symbols using extract "the popular meaning " and "the symbol modeling" method, then combining and reconstructing; For "the popular words" used the design method of extracting the "discourse context" or "Semantic elements". Guided by the basic thought, we can realize visual design and development of popular visual effectively. It’s good to make creativity with the help of a popular words phenomenon, research, develop and complete of derivatives products.This dissertation discussed the basic designing application thought and methods further. The basic method described by this paper owns reference value to the development of modern social popular words originality and other cultural activity.