The International Competitiveness Of China's Cultural Industries And The Trade Policy

With the development of the economic globalization and deep communication between different cultures, cultural industries and international cultural trade develop quickly. International cultural trade plays an important role in international trade. Based on the fact that China has been a member of WTO, China's cultural trade develops fast while there is still trade imbalance between different kinds of cultural products. Therefore, it is necessary to analyze international cultural trade and the competitiveness of China's cultural industries, which have not only theory value but also directive significance.The dissertation which is based on the analysis of the situation of international cultural trade, creates the indexes system to measure the international competitiveness of China's and other 9 countries' cultural industries with Gray system theory applied. Then, it analyzes the positive and negative effects of trade policy used in China's cultural industry at present. On such a basis, the author forwards countermeasures in details for enhancing the competitiveness of China's cultural industry and the expansion of China's cultural trade.Research indicates that the developing countries possess high potential of expanding their cultural trade, but developed countries still take up the global cultural market at present. International cultural trade has met a quick expansion in China, but the competitiveness of China's cultural industry is vulnerable. Compared with the international competitiveness of 10 countries' cultural industries, the international competitiveness of China's cultural industries rank nine, whose data is 0.439. China protects its cultural industry and maintains cultural security with trade protection. However, it is easily to bring on market distortion, lost of innovation motivity and setup of non-tariff barriers. China should establish open-style protection merchanism to enhance the international competitiveness of China's cultural industries and expand its cultural trade.