Law Of Social Responsibility Of The Company's Commitment To Consumers

Consumer group is the company’s most important stakeholder. Company’s social responsibility(CSR) to consumers is the core and key of all their responsibilities. The origin issues of CSR is giving full respects to consumers and giving protection to maximize the value of consumers. However, in recent years, food safety incidents occurred frequently. The exposure of product and food safety risks of lots of companies directly challenges the management conception of focusing on the economic benefits only. With a series of social problems occur, consumers’ expectations to CSR are growing. Depending on competitive prices is not enough to please the consumer. so now, many companies started to pay attention to social problems, indicating their social conscience. They associate products with public issues, CSR with marketing activities in order to establish a good corporate reputation. In this way, they can obtain consumers’acceptance and, ultimately, obtain the support of consumers. The essence of CSR is requiring the company to pursue its own maximal profit at the same time to do no harm to the interests of other stakeholders, which will promote the social interests. CSR should be a unification of legal obligation and moral obligation. Acceptance of legal norms is the basic contents of CSR committing to consumers, and the soft constraints, as well as the ethical norms and standards will be the necessary and useful supplement to CSR.There’s no contradictions between CSR to consumers and the shareholder-oriented concept of corporate law. Respecting the interests of stakeholder such as consumer groups is a factor which must be taken into account when the company is pursuing the maximization of shareholder’s value. For a company, its ultimate goal is to maximize shareholder’s value. This is the internal motivation to let the company undertake more social responsibility. There’s no doubt that the contradictions and conflicts between social responsibility and its profit-making quality is absolute while the compensation and promoting each other is relative and conditional. Attributing CSR to purely moral causes is rare, and it is often a passive adaptation to the system if the CSR is owing to the system evolvement. So, it requires the law to find a balance between the two to obtain a more reasonable basis of CSR. With the deepening of the theory, there’s no doubt for a company to take CSR to consumers. Researches need to shift from commitment to how to undertake. From the angle of Company Governance, companies should shape the view of CSR that is focusing on consumers as central, perfect consumer director system and introduce CSR policy to safeguard consumers’ interests; from the angle of perfecting the legislation, the law should balance company autonomy and State Compulsory Government, clear company’s rigid responsibility, guide company’s flexible responsibility, and perfect the interconnection of company law and other department law. Finally, It is important to perfect judicial processes to protect the consumers. They can protect themselves in a rational and smooth way.