Study On Government's Countermeasure? To Network Public Opinion In The Big Data Era

With the advent of the era of big data in the new era,social media carriers are constantly enriched,from traditional newspapers and other paper media to the Internet media such as the once-popular Web pages,and then to the now prevalent self-Media such as Weixin and Weibo,the government has to deal with tens of thousands of voice channels every day.With the empowerment of Internet technology,the public is no longer satisfied with passive acceptance of information,but more and more inclined to use the Internet to obtain information and express opinions.Post comments have become an important way of expression for netizens to express opinions,exchange views,and supervision of public opinion.China has thus entered an era in which everyone is a microphone.Compared with traditional media such as radio,newspaper and television,the speed,coverage and influence of the network have incomparable advantages and characteristics.At present,the Internet has become the distribution center of social ideological information and the amplifier of social public opinion.It has strong influence,advanced penetration and unique interaction and mobility,which aggravates the trend of local problems being global,simple problems being complex,individual problems being public and general problems being hot.In the era when everyone is a microphone,the self-media,which takes individuals as the basic unit of information dissemination,is less constrained by restrictions.Some departments and local governments lack supervision and prevention of network public opinion beforehand and effective guidance afterwards.As a result,a very small matter has been constantly amplified and even falsified and carried out on the network.The spread of viruses has destroyed the reputation of the government and the confidence of the people in the government,resulting in extremely bad social impact.Therefore,it is an urgent task for local governments at all levels to take timely and targeted measures to effectively guide network public opinion and correctly deal with unexpected public opinion on the Internet.Therefore,it is of great significance to carry out the research on the coping path of government network public opinion in the era of big data in both theoretical innovation and practical application.It is not only conducive to promoting the government to attach importance to network public opinion management,but also conducive to optimizing the way of government network public opinion management,and also conducive to netizens to better use the Internet to express their views.In order to promote and maintain social harmony and stability.Starting from the concepts of big data,network public opinion and network public opinion management,this paper expounds in detail the effectiveness and challenges of the government in dealing with network public opinion in the era of big data,and summarizes the deficiencies of the government in dealing with network public opinion in the era of big data.Finally,in view of the government's response to the problems of network public opinion under the big data environment,the paper puts forward reasonable suggestions.