Study On Region Image Of Hebei Coastal Area

With the quickening of global economic integration, the regional exchanges andcooperation becomes increasingly frequent. The economical and social development hasbecome increasingly interdependent at the same time.As the regional economy develops ahigher stage, region image becomes increasingly the power to keep regional sustainabledevelopment. A good region image not only shows the characteristics and charm of aregion, but also reflects its popularity and reputation. Region image,which can formcohesion inside and produce radiation outside, is playing an important role in enhancingthe comprehensive strength and competitiveness of a region. Improving and establishingregion image is a necessary way when a region operates and develops to a certain level.“The Twelfth Five Year Plan of the People’s Republic of China National Economyand Social Development” emphasized “focusing on promoting the regional developmentof Hebei coastal area etc”in2011. In the same year,“The Development Plan of HebeiCoastal Area” approved officially and put into effect, which means the development ofHebei costal area consisting of Qinhuangdao,Tangshan and Changzhou has entered thenational strategy for the first time,and will come into a new historical stage.If Hebei costalarea is eager to transfer resource advantage to competitive advantage,and realize the leapfrog and sustainable development,it must carry on the research and construction of regionimage.This paper regards region image strategy and the growth pole theory, region identitysystem and region image preventive theory as the theoretical basis, taking Hebei coastalarea into the national strategy for background, summarizes many problems and deficiencyin existing region image,and puts forward some suggestion about region image withcombination of the superior resources and strategic demand in the area. The article holdsthe opinion that the practice of region image in Hebei coastal area should reflect thehistorical culture of area, underline characteristic superiority, serve future development,seek overall coordination, insist on humanism and carry out sustainable development, andshould also regard “the developing Hebei coast, the powerful Hebei coast, the open Hebei coast and the livable Hebei coast”as the region image position. This paper proposes thatwe can optimize the region image from culture concept, main body behaviour and visualimage.The government must guarantee the development and continuance of the goodregion image through a combination of economic, legal, administrative and propagandistmeans.