Automobile Industry Cluster Management Of Intellectual Property Research

In today’s economic globalization and increasingly fierce competition situation, the domestic and foreign enterprises have realized the knowledge to the maintenance and development of the competitive advantage plays an important role, and has carried on the work of intellectual property management in succession. In the era of knowledge economy comes, enterprises as an important part of market economy, how to occupy the initiative position in the competition of intellectual property rights, to our country enterprise positive in the face of the enterprises in developed countries in market competition both at home and abroad, to maximize economic benefits, is the first task of China’s enterprises. So, in today’s economic and social situation, China’s enterprises need to establish a complete intellectual property development and management strategy, establish enterprise intellectual property management system, and according to the guidance and supervision of the government and other departments, the complete system, ensure the completion of the intellectual property management.Along with the market development, industrial cluster team has grown, the cluster of enterprises also begin to realize the core technology should use the intellectual property system to maintain. Facing the developed country mature strategy of intellectual property rights and intellectual property rights protection system, in order to make the industry cluster in institutions such as enterprises fully into the market competition, must according to the national laws and regulations and local policies, according to their own development, adapt to the development of the enterprise intellectual property management and development strategy of intellectual property information, systematic management system.Automotive industrial cluster refers to a large number of products manufacturing, wholesale and retail and car services and related support enterprises and peripheral services within a certain range of concentration and focus, constitute the functional groups. Cluster management aims to combine intellectual property industry development trend and industry environment, from promoting industrial structure upgrade, to enhance the competitiveness of industrial clusters innovation ability of science and technology and market perspective, the intellectual property related resources (copyright, patents, trademarks, geographical indications and other intellectual property rights resources, etc.) to carry on the organic integration, deep mining industry cluster innovation space and space competition, formation of industrial cluster development strategy of intellectual property rights, guide enterprises promote intellectual property ability, coordinating inner strength at the same time, reduce internal consumption, improve the industry as a whole external competitiveness.Cluster based on the intellectual property management and enterprise cluster theory, on the basis of the intellectual property rights of enterprise clusters in the cluster management model, analyze the present situation of automobile industry cluster management of intellectual property rights and the DongFeng automobile company as an example, study the cluster management of intellectual property rights situation, analyzes its advantages and disadvantages, the intellectual property rights to the entire automobile industry cluster management of the construction of relevant opinions, promote the development of the whole car industry.