The Study On Competitive Advantages Of Enterprises In Cluster

Different from the present studies on cluster, which mainly base on the framework of the collective efficiency, the article is engaged in the discussion of the competitive advantages of enterprises in cluster from the microcosmic perspective. The enterprises are selected for case study in this thesis.This thesis can be divided into six parts. Part One introduces the definition of cluster and the competitive advantages. The second part analyzes conditions of cluster, in which three things are surveyed. First, based on Peter's Model, how the cluster is formed will be discussed. On this basis, I will sums up features and characteristics of cluster. More over, with the theory of Chain of Value, the inner relations of cluster will be analyzed.Based on the analysis of the cluster's environment, Part Three points out the origins of the competitive advantages of the enterprises in cluster.The fourth part brings forward strategies for management of the enterprises in cluster. Enterprises in cluster should make use of the advantages of the cluster and build up its own competitive superiority in strategy, culture and structure.With the present situation in China, Part five deals with the influence of the local governments on the cluster.Part Six is the conclusion part. As for the author, enterprises in cluster must adopt management strategies based on cluster and build up competitive superiority of its own by making good use of the cluster's advantages. In this way, enterprises in cluster can not only develop its initiative but also boost development of the whole cluster.