Political Marketing Political Vision Of The West Of

The political market theory originated from public choice theory, pluralism theory and the theories that arose after the public choice theory, such as transaction cost politics and cross science. From the perspective of the western political science, it studies politics through economics methods, opening a completely new window for people to observe the political world. However, with few domestic researches in this area, currently political market theory in China is still in bud, even not getting to the stage of presentation, although there have been two domestic monographs in the field of political marketing, a sub-discipline of political marketing. Using market research as its framework, this paper, from the perspectives of the development of political market, the trading elements, principles and techniques, the subjects, means and range of behaviors, and rules and regulations, makes a brief review of the existing literature concerning political market. On this basis, it also discusses and expounds the concept, classification and development trend of political market, and puts forward, for the first time, the subject concept of "political market". Most importantly, it offers a securitized fundamental idea as to how to operate the political market, which is, promoting political popularity through political securitization. This idea suggests that the fairness of the election can be greatly strengthened, that the technical, monetary, and social psychological factors of the democratic system can be further improved, and that finally politics itself can gain a significant development. Then, this paper tries to build the framework of political marketing. According to this preliminary frame and with an integrated application of economics, sociology, social psychology, securities and finance, marketing, consumer psychology, statistics and other disciplines, it preliminarily elaborates on the elements and framework of political market, so as to lay a foundation for its further study. The elaboration is carried out from the following aspects:the production and trades of political market, the risk mechanism of political market, political gains, political project operations, political marketing, political regulations, etc.