Research On Patent Strategy Of Dongfeng Liuzhou Motor Co,.LTD

Today, high and new technology and its industry developed rapidly in the world.Updated accelerated significantly in science and technology, economic competition showed a trend of informatization, better educated and globalization. Paten in the national economy, social development and progress of science and technology to further strengthen the strategic position, become an important part of national innovation system.To play the innovation, the important role of regulatory competition, adjust the interest.Enterprise patent strategy from the height of the strategic management, make patent means of seeking the best economic benefit and competitive advantage.Patent has increasingly become the enterprise strategic resources, and access to market the basis of competitive advantage.Enterprise patent strategy directly affects the efficiency and effectiveness of the use of patents, and is about the improvement of enterprise market competition ability. Companies from product design, production to sales, use of each link, is closely connected with patents and other intellectual property rights, the number of patents, the use of quality and the ability of protection of patent, directly affect the market competition status.If the enterprise do not take the patent strategy, it will be difficult to play its effectiveness have patents.Popular now with a saying:"first-class enterprise sell standards, second-class enterprise sell technology, third-rate companies selling products."At present, the United States, Japan and the European Union and other developed countries and regions based on the economic advantages of science and technology, actively implement the patent strategy, through the increasingly strengthening of the international intellectual property protection system, its technical superiority to borrow from patent into the global market advantage, make the space science and technology in China and other developing countries economic development severely.Especially in recent years, in order to curb the development of auto industry in our country, foreign car companies with their own advantages, on grounds of infringement of intellectual property rights, filed a lawsuit to China’s automobile enterprises to build the new trade barriers, in order to occupy more market share.Research our country automobile enterprises how to develop and implement the patent strategy, how to break through the multinational car companies and come to compete with the patent blockade, has very important practical significance.