Moral Reflection And Rational Choice Of Consumption Alienation

In recent years, along with the rapid development of productive forces and increase of people’s wealth, the economic development of our country enter upon the crucial period of deepening reform, consumer spending also exposed some problems, this paper studies a series of problems of the present consumption alienation.First of all, focusing on the interpretation of what consumption alienation means,I have summarized the concept of consumption alienation in this paper by study the different interpretations of the meaning of the consumption and the definition of alienation which made by domestic and foreign scholars.Secondly, I did research on the theory basis of the consumption alienation in Marx’s consumption idea, which based on the Marxism thought.Thirdly, this paper mainly analyzes the present situation and manifestation of consumption alienation in our country, also study the root causes of consumption alienation.At last, put forward the countermeasures on how to eliminate consumption alienation in our country, including set up scientific and harmonious consumption idea, develop healthy correct consumption structure and build sustainable consumption culture atmosphere.